Over the past few years social media has exploded with ways to connect to friends and family.  As a marketing tool, they were economic and direct ways to interact with your readers. But there are too many to use them all effectively. Marketing gurus always advise a new one along with ways to use them. These are also ways for me to stalk, er, follow folks I’m interested in. Roman Reigns. Jason Momoa. The Winchester boys.

But truthfully, no one has time to use them all. I do spend time on Twitter, Facebook, Pinterest, and Instagram. I try to check them everyday but sometimes that just isn’t possible. I also blog. Obviously.

Pinterest Is my favorite. I go there to find clothes for my characters and sometimes the characters themselves. I have found their houses and apartments complete with floor plans. I spend many wonderful hours lost on Pinterest.

And that’s the trouble. If I am not careful Pinterest, and all the other forms of social media, can take up too much of my time and there is none left for writing. I can easily justify the time we spend since we must have a platform. That is one of the first questions prospective agents and editors ask, and if you cant show them a decent following then you may not be worth their risk.

It’s like the dog chasing its tail.You spend all your time on social media to maintain connections with people who like your work, which does you no good unless you make time to write your book. Finding balance is the key.

But I do like to play online. Come find me, and we’ll play together. www.pinterest.com/trevannr